It started around 2010 with small discoveries — hidden icons in the iPad SDK, an unreleased autocorrect keyboard bar buried in iOS 5 code. By August 2012, Sonny had his first major score: the logic board of the unreleased iPhone 5, published through 9to5Mac. A few months later, he revealed photos of the iPad mini weeks before Apple’s announcement.
Then came the summer of 2013. Sonny revealed parts for four unannounced products simultaneously — the iPhone 5C in every plastic shell colour, the iPhone 5S in its new champagne gold finish, the iPad mini 2, and the iPad 5.
The site hit a million page views in a single month. Fortune magazine profiled him. Reuters followed. Then CNBC, the South China Morning Post, and dozens of outlets worldwide. SonnyDickson.com had become the most-cited independent source for Apple hardware exclusives on the planet.
Over the years that followed, Sonny continued to be first with exclusive iPhone dummy units, prototype images, and pre-release details for nearly every major Apple product — from the iPhone 6 through to the iPhone 18 Pro and the foldable iPhone. The track record spans over a decade and counting.