Revolut Takes Pole Position as Title Partner of Audi’s F1 Team

Revolut, one of the most prominent names in global financial technology, has announced a significant long-term partnership with the forthcoming Audi Formula 1 Team. Beginning with the 2026 Formula 1 season, Revolut will assume the role of title partner, marking a major step in its global brand evolution and aligning it with one of the automotive industry’s most ambitious and innovative F1 ventures.

This collaboration unites two forward-thinking entities, each known for challenging established norms within their respective sectors – Revolut in the digital finance space, and Audi in engineering and automotive innovation. Their alliance aims not only to foster technological advancement on the track and within financial infrastructure, but also to reshape how audiences engage with elite motorsport.

One of the standout elements of this partnership is its emphasis on enriching the fan experience. Through Revolut’s digital ecosystem, supporters of the Audi F1 Team will be offered access to exclusive content, seamless payment solutions, and merchandise platforms integrated directly with Revolut’s financial tools. The partnership promises to introduce a new, interactive dimension to fandom, with particular focus on the digitally native and globally connected generation of motorsport enthusiasts.

Operationally, Revolut Business will become embedded in the team’s financial architecture, supporting the efficient management of expenditures, transactions, and financial planning as Audi prepares to enter one of the most complex and demanding arenas in sport. The integration of fintech capabilities into a high-performance racing team reflects a broader trend of digital transformation across industries.

Strategic Vision from Leadership

Gernot Döllner, Chief Executive Officer of AUDI AG and Chairman of the Board at Sauber Motorsport AG, emphasized the strategic weight of Audi’s entry into Formula 1. He described the venture as a targeted investment into the brand’s future—one that balances technical innovation with financial sustainability. Döllner underscored the importance of finding partners that reflect this mindset, and identified Revolut as a natural fit: a company that not only shares Audi’s ambitions but also matches its disciplined and forward-oriented approach.

Jonathan Wheatley, Team Principal of the Audi F1 Team, reinforced this sentiment, characterizing the partnership as more than a traditional sponsorship deal. According to Wheatley, this is a deliberate, strategic alignment—a collaboration built on shared values of innovation, precision, and unyielding ambition. He noted that Revolut’s role would extend beyond branding to include fundamental contributions to the team’s digital and operational infrastructure, shaping how the team interacts with fans and stakeholders both trackside and online.

Nik Storonsky, CEO of Revolut, highlighted the scale and timing of the partnership. As Revolut approaches the milestone of 100 million users worldwide, its entry into the world of Formula 1 signals a deepened commitment to global expansion and audience engagement. Storonsky drew parallels between the Audi F1 Team’s entry into the sport and Revolut’s own disruptive journey in finance—both seeking to redefine what is possible in their respective fields. The partnership, he noted, is driven by a common aspiration: to set new standards and break new ground.

Audi’s Formula 1 Ambitions

Audi’s debut in Formula 1, scheduled for the 2026 season, forms part of a broader strategic initiative that reflects the sport’s ongoing shift toward sustainability and cost control. New technical regulations will usher in a new era focused on increased electrification, the use of synthetic and sustainable fuels, and a stricter budget cap – creating an environment where innovation must be balanced with efficiency.

Formula 1’s global popularity makes it a highly effective platform for brand engagement and technological showcasing. With an estimated 820 million fans and over 1.6 billion television viewers in 2024 alone, the sport offers an unmatched stage for reaching international audiences and driving awareness across diverse markets.

About Revolut

Founded in London in 2015, Revolut began as a service for international money transfers and currency exchange. It has since evolved into a comprehensive digital banking platform, serving over 60 million registered users worldwide. The company offers a broad range of financial tools, including multi-currency accounts, payment cards, budgeting features, and cryptocurrency trading. Its growth trajectory has made it the most valuable private fintech firm in Europe.

With a mission to transform global finance by simplifying access, increasing transparency, and empowering users, Revolut has positioned itself at the forefront of digital banking. Its partnership with Audi F1 Team not only marks a bold move into the world of elite sport but also signals its readiness to engage with an even broader, more diverse audience.

This union between fintech and Formula 1 could redefine expectation – both on the track and in the world of financial technology.